01
Content Creation
Turning ideas into stories people actually want to watch.
SHOPPING for a content creator?
Meet
Habiba Niazy
Content creatorStylistDesignerWriter
scroll to shop
About Me
A marketing graduate with a creative mind that rarely stays in one lane. What started as a love for content creation naturally expanded into styling, graphic design, and writing — different forms of the same thing: storytelling.
Whether I’m creating videos, building visual identities, styling a look, or writing an article, I focus on creating content that feels thoughtful, engaging, and human.
I believe the best ideas happen where strategy meets creativity, and that’s exactly how I like to work.
Somewhere between marketing, fashion, content, and design is where I found my creative voice.
Creative Philosophy &Approach
My approach to content is simple:
People connect with stories before they connect with products.
Coming from a marketing background, I understand the importance of strategy, objectives, and audience insights. But the content that stays with people is the content that feels authentic, relatable, and human.
Whether it’s a video, a design, a styled look, or a written article, the goal remains the same:
Create something people want to engage with, not just consume.
What’s inside
My essentialskit
Different skills. One creative perspective.
The tools help. But I believe the ideas do the heavy lifting.
01.1 — Brand shoots
Daddy’s Girl
Worked across content creation, reel shooting and editing, Canva designs, and editorial shoot direction, from planning concepts to directing photographers, makeup artists, and models on set. And my favorite part? Styling the looks and bringing the creative vision to life.
Call sheetFW 26/27
- Concept
- Planning & creative direction
- On set
- Directing photographers, makeup artists & models
- Wardrobe
- Styling every look ♡
- Post
- Reel shooting, editing & Canva designs
01.1 — Daddy’s Girl
Digital styling
01.2 — Atelier content
Evanda Fashion Atelier
Role Social Media Manager & Content Creator
Working hands-on within a fashion atelier environment, bridging the gap between behind-the-scenes garment creation and digital audience engagement.
- Couture process documentationDocumented the complete lifecycle of garment creation from scratch, capturing behind-the-scenes craftsmanship and the details of a haute couture environment.
- Sophisticated editing & stylingEdited video and photo assets meticulously to preserve and elevate Evanda’s luxurious, sophisticated brand look and feel.
- Final garment showcasesCaptured and curated high-impact visuals of the final finished gowns, translating intricate detailing into compelling digital storytelling.
Short-form videos
01.2 — Evanda’s content
Carousel & static posts
Tap any post to open it on Instagram ↗
01.3 — Commercial content
Brands I’ve worked with
01.4 — Vlogs & lifestyle
Vlogs & Lifestyle
Capturing everyday moments through a creative lens.
01.5 — Personal projects
Personal Projects
A space to experiment, create, and explore new ideas.
01.6 — Case study
Moodboard to Outfit:Building a recognizable content series
Because of my marketing background, I learned that creating a repeatable content series is one of the most effective ways to build audience recognition and strengthen recall.
Creative approach
- Started with a moodboard to set the visual direction.
- Showcased the journey from inspiration to final look.
- Used styling as a form of visual storytelling.
Marketing impact
- Increased content recognizability.
- Strengthened personal brand identity.
- Improved audience retention through a consistent format.
- Created a scalable and memorable content series.
02
Graphic Design
Bringing ideas to life through visuals, layouts, and design.
02.1 — Print design
BAMBI.conceptPrint & brand assets
Designing visual touchpoints that bring a brand’s personality to life.
- Creative directionBefore starting the design process, I translated the brand identity into a visual direction through moodboarding.
- The feelingThe goal was to capture BAMBI’s soft, feminine, playful, and delicate personality and ensure every design element felt aligned with the brand’s world.
- The roleThe brand identity and positioning were already established. My role was to translate that identity into visual assets — content templates, illustrated patterns, social media assets, and a thank-you card.
Print & brand assets
02.2 — Social media designs
Social media designs
03
Styling Work
Telling stories visually — one look at a time.
Stylingprojects
From commercial productions to personal creative experiments, styling has become another way for me to tell stories visually.
- Shoots styled
- 3
- Agency
- MO4 Production
- Campaigns
- Mövenpick Cairo Media City
Cairo Marriott Hotel Zamalek - Personal
- Editorial test shoot — styling, creative direction & photography
Styling for Cairo Marriott
Styling for Mövenpick
Styling experiment
Editorial
A personal test shoot created to explore editorial fashion photography and styling. Working with a model friend, I developed the styling and creative direction, experimenting with composition and visual storytelling through fashion.
04
Editorial Writing
Articles for ELLE Magazine.
During my time at ELLE as a Fashion Journalist, I worked closely with Fashion Editor Astrid Doil to create articles aligned with the magazine’s editorial calendar and themes.
While the editorial direction was guided by the editor, the research and writing were completed by me. This experience also allowed me to communicate with international fashion houses such as Dior and Valentino, while gaining valuable insight into the editorial and fashion publishing industry.
Author page on elle.eg ↗
My writings for ELLE — the following articles were written by me under the editorial direction of Astrid Doil.
HABIBA NIAZY
creative store · est. storytelling
- Content creation✦
- Shoot direction✦
- Graphic design✦
- Styling work✦
- Editorial writing✦
- Marketing strategyincl.
TOTALOne creative perspective
thank you for shopping ✦ come again